CCAeLearning Sessions 2018

All CCAeLearning webinars are free to CCAE members. An unlimited number of advancement staff are welcome to participate and all sessions are applicable to a wide range of advancement professionals. Sessions run from 1 - 2 p.m. Eastern time.

April 19, 2018 - 1 p.m. Eastern

Running a campaign out of a small advancement office

CFRE (4/19/18) APPROVED 1 PT

Jamie Lougheed, Executive Director of Advancement, Greenwood College School

The session will help small advancement offices plan for execute campaigns, from the early planning stages through to completion and beyond. We will discuss the steps needed to get ready for a quiet and then a public launch; how to keep momentum through a sometimes lengthy and challenging campaign; and finally, the importance of stewardship and maintaining the donor base after the campaign has concluded.

Participants in this webinar will learn about:

  1. Steps small shops can take to organize a successful capital campaign.
  2. Managing a large volunteer base.
  3. Techniques to build a strong, sustainable philanthropic culture.


Jamie Lougheed, Executive Director of Advancement, Greenwood College School

Jamie Lougheed has been working in the Canadian independent school network for more than 20 years at Upper Canada Ciollege, Crescent School, and for the past 16 years since the school's founding, at Greenwood College School.

Jamie started his career as a primary and intermediate level teacher, later moving on to become the founding Director of Admissions at Greenwood College in 2002. For the past 5 years, he has served as Executive Director of Advancement and recently led the school's first capital campaign, which raised over $30 million. Jamie is the father of three teenage boys and an avid rep hockey coach.


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April 26, 2018

Knowing, growing, building our significance: Using strategic engagement to advance a culture of giving

Kirsten Eastwood, Executive Director, Community Development, TMS

In 2016, TMS (Toronto Montessori School) embarked on a process to set the school’s future direction. This strategic journey was intentionally collaborative and consultative to engage students, parents, staff, and alumni. A key emerging strategy was to advance a culture of giving - a welcoming environment and equal value given to time, talent and treasure. With a clear focus on Knowing, Growing and Building our Significance, TMS is launching an exciting new phase of the school.

Through this interactive presentation, Kirsten will share how an authentic vision and strategy can engage a community to build a committed volunteer base and mobilize a robust annual giving program and capital campaign.

Participants in this webinar will learn:

  1. How TMS took a strategic approach to developing our school community (time, talent and treasure).
  2. The value of strategic planning and engagement in developing a culture of giving.
  3. The value of having a knowledge-sharing mindset within the advancement community.

This webinar is ideal for organizations with an emerging foundation of giving (in all its many forms) but still in the process of developing a giving culture and a strong and supportive community.

Kirsten Eastwood, Executive Director, Community Development, TMS

Kirsten Eastwood is a social innovator with leadership experience in the non-profit, government and private sectors and over 10 years as an entrepreneur. Kirsten is Executive Director, Community Development at TMS where she is responsible for the marketing, communications, advancement and admissions functions of this unique independent school. She was highly involved in developing Significance - TMS’s recent strategic direction-setting process. She is passionate about working collaboratively with leaders across all sectors (business, government, NFP, funders, education) to explore innovative and sustainable solutions to complex systemic issues and to develop shared value platforms (creating both social and economic value).

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