How the University of Alberta quadrupled the amount of pageviews of its news stories in three years

Jun 28, 2022 | CCAE eLearning Archive

Michel Proulx, Executive Director, News and Media Relations, University of Alberta The presentation examines the strategy and tactics used to achieve these results. Michel Proulx discusses the ever changing media landscape that has made it increasingly difficult over time to deliver the institution’s story to a wide audience; the opportunity the Internet and social media […]

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