Leadership giving: Transition annual-giving donors into major gifts

Jun 28, 2022 | CCAE eLearning Archive

Jason Demers Leadership giving is a donor category that can serve as a springboard from higher-level annual giving into major gifts. According to Jason Demers, any school size or type can benefit from a focus on leadership giving, designed to increase donor engagement, plus size / number of gifts, while building the capacity of fundraising […]

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