Resources

Join us for an insightful presentation by Olesya Zaremba, Senior Prospect Researcher at the University of Toronto Rotman School of Management. Olesya, an experienced solo prospect researcher, will provide a comprehensive exploration of the unique challenges and advantages faced in this role within a team environment.

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CCAeLearning: Beyond Performance: Building Culture Practices in Advancement

Embark on the journey of transforming the culture of advancement beyond performance metrics and KPIs. Data has been critical to making informed decisions and developing strategy, but when it comes to unlocking performance, we have discovered that culture was the biggest driving force – leading to three consecutive years of record-breaking fundraising performance. In this session, we’ll share best practices from our own culture journey – including the failures and successes – and provide a blueprint you can use to develop a vibrant, high-performant culture at your institution.

CCAeLearning: Reimagining Influencer Campaigns

Learn how York University has continued to evolve their award winning influencer campaign #MeetYU to remain fresh and innovative. Discover some of the lessons learned when developing the campaign, tips to maximize engagement, ways to leverage micro student/alumni influencers, and guidelines when coordinating with macro influencers.

To access this post, you must have a CCAE Membership.

CCAE Professional Development and Event Code of Conduct

CCAE is committed to providing a safe, productive, and welcoming environment for all meeting participants and CCAE...

A retrospective as CCAE’s first President and CEO prepares to depart after 15 years

Advancement Insights

By Janet Gottlieb Sailian As CCAE prepares to say farewell to its first full-time President/ Executive Director, the...

CCAeLearning: Building Connection Through a Signature Event

The pandemic gave the RDP Alumni Association an opportunity to reimagine our signature event in a way that created more connection to RDP, gave Alumni Association members the right opportunities to own and operate the event, and created a reciprocal relationship with our incredible local food and beverage industry. Palate: A taste of Local offers 300 guests the ability to sample food and drink from over 40 food and drink vendors as well as take in our amazing campus spaces.

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CCAeLearning: #Maamawi: How to bring people together to discuss Reconciliation in Business

The Ted Rogers Indigenous in Business student group at Toronto Metropolitan University brought 165+ people together (#maamawi) to celebrate the resurgence of Indigenous peoples’ and worldviews in business. Panelists at the inaugural Reconciliation in Business conference focused on Call-to-Action 92, as a way to support Indigenous self-determination, to close the socioeconomic gap, and unlock the $100 Billion annual Indigenous economy.

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CCAeLearning: Global student voices: inspiring learning journeys through budget-friendly testimonials

Maximize content while keeping your budget in check. Get insight into the process and strategy that Saskatchewan Polytechnic international education and marketing used to build a library of student testimonials.

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Thank you, Mark Hazlett, President & CEO of CCAE

Advancement Insights

A message from CCAE Board Chair, Julie Davis

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A new normal? Lessons learned from recruiting, retaining, and engaging staff in a pandemic era

The pandemic has upended and challenged conventional thinking about how to best recruit and retain staff. The “great resignation”, work from home, travel, family scheduling, and an evolving notion of donor and alumni engagement have …

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Into the Presidential mind

At the Colleges & Institutes Advancement Summit, CCAE held an innovative session with an outstanding panel of presidents and vice-presidents. Participants were able to hear first-hand accounts on the intricacies on the connection between advancement and leadership. This summit also included a pilot of a virtual component and as such part of this session was […]

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CCAeTalk: Events

Featuring Moderator: Emily O’Connor, Alumni Relations Officer, Brock University Kelly McManus, Senior Director, Community Relations & Events, University of Waterloo Jody Paulson, Manager, Events, Athabasca University Sue Porter, Senior Associate Director, Ceremonies and Events, Simon Fraser University Within Canadian educational institutions, events are a crucial part of advancing an Institution’s strategic goals and serve as […]

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A Conversation on Reconciliation & Philanthropy with Victoria Grant & Julie Davis

Featuring Victoria Grant, Maang Indoden, (Loon Clan), Teme-Augama Anishnabai Qway (Woman of the Deep-Water People) and...

CCAE COVID-19 Webinar Series

Watch the entire CCAE COVID-19 Webinar Series We are in this together Across Canada CCAE member institutions have been...

Pot or no pot? Let’s talk about whether accepting a sponsorship or a philanthropic gift from a cannabis company is right for your organization

Written by CCAE, Video by S+C. CCAE 2019 National Conference Video Session Sam Laprade – Director, Gryphon Fundraising On October 17, 2018, recreational cannabis became legal in Canada. The legalization of marijuana opened up an interesting dialogue in every sized non-profit organization. Many staff and board members are asking themselves: “Can we engage with cannabis […]

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Advancing Your Volunteer Vision

Written by CCAE, Video by S+C. CCAE 2019 National Conference Video Session Dan Keyworth – Director of Customer Success (International Markets Group), Blackbaud At the 2019 CCAE National Conference, Dan Keyworth, Blackbaud’s Director of Customer Success (International Markets) took attendees into an in-depth look at the results, trends, best practices and peer case studies from […]

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Leveraging LinkedIn to connect and engage alumni

Written by CCAE, Video by S+C. CCAE 2019 National Conference Video Session Catherine Riggins, Royal Roads University, and Graeme Owens,Linkedin Marketing Solutions Catherine Riggins of Royal Roads University, & Graeme Owens from Linkedin Marketing Solutions team, share lessons and best practices from RRU’s alumni engagement initiatives and show attendees of the #CCAE2019 National Conference, how […]

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The Future of Young Alumni Engagement in Canada

Written by CCAE, Video by S+C. CCAE 2019 National Conference Video Session Brian Gawor - CFRE, Vice President –...

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Between two worlds – stewardship outside of a campaign : CCAE Exposé #5

February 2022 Written by: Richard Fisher Is it more important to steward donors inside campaigns or between them? Per...

The Culture Club: how advancement teams are building back better – CCAE Exposé #7 Interview

Featuring a conversation between Paul McCullough of BCIT alongside Darren Plested of Deloitte

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Analyzing the Data: How are philanthropic efforts faring for Colleges & Institutes – CCAE Exposé #6 Interview

Written by CCAE. Featuring a conversation on the philanthropic results of the 2021 CASE-CCAE Support of Education Survey, between Georgina Altman of Lakeland College, and Dean Hughes, of Seneca College. The sixth Exposé features an enticing conversation between College leaders on the philanthropic results of the 2021 CASE-CCAE Support of Education Survey, featuring Georgina Altman, […]

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The Good, the Bad and the Unpredictable : CCAE Exposé #6

Written by Richard Fisher. Posted in Blog March 2022 Written by: Richard Fisher This past year appears more...

The Culture Club: how advancement teams are building back better CCAE Exposé #7

As the worst of the pandemic wanes it is tempting to think that our institutions are all at similar stages of return, facing similar issues. But the pandemic has rolled out in different ways across the country, often reflecting public health policy in the province. Jo-Ann Campbell-Boutilier, Executive Director, College Advancement and the Holland College Foundation in Prince Edward Island reminds us that PEI post-secondary institutions were more insulated than many from the effects of the pandemic: “We were fortunate that PEI was able to isolate itself very quickly so for the most part, our work in advancement was less disrupted. And as we are a small team in a relatively small institution we were able to maintain a positive culture despite all the upheavals elsewhere”.

CCAE Exposé #8 – Creating a welcoming space for EDII in advancement

Featuring an empowering and inspiring conversation between Sean Price of the University of Alberta, Sam Alavi of...

CCAeLearning: Atlantic Promise Scholars

November 24, 2022 Featuring: Lori Bauld, Development Officer, Faculty of Management, Dalhousie University Alison DeLory, Associate Director, Advancement Communications, Dalhousie University

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CCAeLearning: Social Media

November 17, 2022 2 sessions on social media featuring: Ashley Meehan, Digital Community Coordinator, University of Toronto “Using Video Trends to Capture Alumni Attention and Engagements” Melodie Le Siege, producer, social media and multimedia, Concordia University “How Concordia University tapped into its community to create an award-winning Black History Month Social Media Campaign”

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Philanthropy in Quebec and the generational behavior regarding donations

Daniel Asselin, Senior Director of Philanthropic Development, La Fondation de l’Université de Sherbrooke This session...

The Essential Effect Developing a collaborative milestone project to celebrate donors

Shawna Greer & Bryan Alary of the Northern Alberta Institute of Technology (NAIT) Learn how NAIT’s departments of Advancement and Marketing and Communications collaborated on a milestone project to celebrate the largest fundraising campaigns in the institutions’ history. The project, branded as The Essential Effect: 100 Reasons to Celebrate, harnessed strategic digital storytelling, content marketing […]

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From Refugee to BCIT: working with an outstanding leader

Ali Siemens, British Columbia Institute of Technology (BCIT) In 2019, BCIT won a CCAE Prix d’Excellence award for their use of video/ film in bringing to life, the story of alumni Moshtagh Mohammadi. Hear about how that video came to be, and how BCIT found success by focusing on building authentic relationships with bursary winners, […]

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Alumnew: Revitalizing the alumni brand and engagement for new graduates

Written by CCAE. CCAE eLearning Archive Jill Scarrow, Manager Advancement Communications, Sheridan College Lesley Dean, Alumni Outreach Coordinator, Sheridan College How do you breathe new life into a word that’s very definition describes a connection with the past? How do you show your newest grads that they’re special? Sheridan College’s answer to those questions is […]

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Donor-centric Proposal Writing in a Post-Pandemic World

Deborah Melman-Clement, Senior Development Writer, Queen’s University When communicating with prospective donors, success hinges on your ability to articulate a compelling vision that meshes with the donor’s needs, interests, and passions. This is especially true when writing a proposal. Understanding the donor’s needs – and communicating that understanding – will be even more important in […]

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How the University of Alberta quadrupled the amount of pageviews of its news stories in three years

Michel Proulx, Executive Director, News and Media Relations, University of Alberta The presentation examines the strategy and tactics used to achieve these results. Michel Proulx discusses the ever changing media landscape that has made it increasingly difficult over time to deliver the institution’s story to a wide audience; the opportunity the Internet and social media […]

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A Circle of Abundance: A Decade of Learning with Indigenous Women Leaders

Eileen Alma, Director, Centre for Women’s Leadership, Coady Institute, St. Francis Xavier University Karri-Lynn Paul, Program Lead, Indigenous Programs, Coady Institute, St. Francis Xavier University In November 2019, Coady fulfilled a commitment to Indigenous women leaders to hold a graduate-led Indigenous Women in Community Leadership (IWCL) Gathering. Since 2011, the IWCL program has already benefited […]

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