Be sure to join the pre-AGM session at 12:00 p.m. Eastern, to experience one of the 2025 CCAE National Conference runaway hit sessions.
Schedule Outline:
12:00 – 1:00 pm ET : We Can’t Do What We Can’t Track
1:00 – 1:30 pm ET : AGM
2025 Annual General Meeting Documents
Pre-AGM session, 12:00 p.m. ET:
We Can’t Do What We Can’t Track
There is never enough time, never enough money….and yet a seemingly endless list of opportunities. Sound familiar? Join the Alumni Relations team from Simon Fraser University for a session built around focusing your strategies and challenging the way you think about your alumni relations program. Data informed decision making, cheesy mottos, and focus has helped SFU increase alumni engagement by 226% from FY2020 to FY2023. We want to share our story and learning along the way to help you do the same. We will unleash the tips and tricks that have helped a small team manage up, advocate for additional resources, move the dial on fund development, data cleanliness and benchmarking, and to answer the question “why are we doing this?” We will also debut our BIG HAIRY AUDACIOUS GOAL (BHAG) of becoming a budget net neutral alumni relations team by 2030, and some of the steps we are taking to help us get there.
Learning Objectives
- How to manage up and advocate for investment in your alumni relations program.
- How to keep you and your team focused on driving ROI and making evidence-based decisions.
- Seeing the bigger picture: what a healthy Alumni Relations program should mean to your institution.
Vivian Chang
Director, Operations, Alumni Relations
Simon Fraser University
Nicole Dorssers, MPEd, MBA
Executive Director, Strategic Engagement
Simon Fraser University
Ophelia Yu
Director, Alumni Relations
Simon Fraser University